Tsai & Yoshikawa were invited by Hermès to design its 2022 festive window concept for its UK and Ireland stores. A series of artistic window displays and in-store installations were created to celebrate Hermès’ 2022 theme ‘Lighthearted!’

Through the concept, ‘The Tail of the Ocean Carousel’, they take the viewer on an aquatic adventure, crafting an undersea tale in line with the brand’s signature equestrian roots. The enchanted windows depict the shoreline at sunset and the undersea world at night, each with its own narrative, individual yet connected.

The exclusive “saddle flower”, constructed with horseshoe-shaped elements, together with metallic turritella shells and a “paper-cutting horse”, in which the plants spread like sprawling wings or streaming tresses within a whimsical narrative, reflect the equestrian heritage of Hermès. The process of colour-layering is key to the shimmering and glossy surface, in tribute to the exquisite craftsmanship of Hermès.

‘Deep under the sea we find the enchanted carousel spinning like a spinning top. With each rotation it is awakening, summoned by the spirit of the ocean, its elements unravelling, flaring out into a radiant starburst. “Let me light your way!” whispers the magical spirit of the sea to each horse and, enchanted, they gallop free, excitedly carrying ribbons of colour, to begin our aquatic adventure.’

Duration: November 2022 - March 2023

The in-store festive installations for Hermès London Bond Street, and London Sloane Street, end on 03 January 2023.

You can continue to view the main window displays at Hermès London Bond Street, London Sloane Street, London Royal Exchange and Dublin until March 2023.

Location: Hermès UK and Ireland; main window displays: London Bond Street, London Sloane Street, London Royal Exchange and Dublin

Photo : Melvyn Vincent & Kimiya Yoshikawa